Businesses and other service providers may approach interior design company in Qatar to design the most stylish and functional kiosks to promote business in an effective manner. The best interior designers are talented and know how to do a top-notch kiosk design in Qatar. Kiosks need to be designed according to the business needs, location, specifications by space owners and most of all to gain the attention of potential customers. Qatar has several shopping malls and public spaces that are ideal locations for setting up of kiosks to promote business and services. Kiosks date as far back in history as the Ottoman Empire. They have existed for centuries because of the ease with which they can be built and moved about. Modern kiosks are a great solution to businesses and entrepreneurs to promote brand name, market products and services. Kiosks often sell specialty goods and have limited catalogue and services unlike a fully functional retail shop or service provider. A kiosk is basically a booth that can be easily accessed by customers on one or more sides. A kiosk typically does not employ more than 3 employees. Nowadays kiosks are a common sight at malls and other places that are frequented by the general public. A kiosk is a cheaper alternative to a permanent or rented location.
Kiosks may be of various types. While there are retail kiosks, information kiosks and electronic kiosks are also common marketing strategies. Retail kiosks sell goods, display products and may even be food kiosks. Information kiosks provide information on products and services. Both retail kiosks and information kiosks have operators while electronic kiosks are computers or user interfaces where the user may browse for information on the interface and be provided with whatever information is required. Electronic kiosks are also used to know ticket status, train running information, product availability and many more services. Kiosks as already mentioned are low cost when compared to a permanent or rented location. They offer flexibility and mobility. License agreements are short and entrepreneurs can easily close shop and move to more potential locations for business within a short period of time, especially if the product isn’t selling as expected. Kiosks are ideal for seasonal business too.
How to design a kiosk:
- Companies and kiosks employ kiosks attract attention to products or promotion. The company must first determine as to what kind of customer experience is desirable. Kiosks may be designed to have personal assistance by an employee or may be a digital computer-based interface. Kiosks with attendants are more likely to gain attention and may even be incorporated with a computer-based interface to enhance the experience.
- Determine a suitable location. Location of the kiosk will play a crucial role in the business promotion and also on the design of kiosk. Outdoor kiosks will require weather assessment and must be built of sturdy waterproof material. The kiosk design must also take into consideration the weather conditions whether hot, cold or windy.
- Determine the kiosk design with total care and from all aspects. The kiosk design is what will first attract the attention of passersby and turn to potential customers. Kiosks are usually not what the passersby are there for, and there is every possibility for it to be overlooked. An impressive kiosk design will attract customers and promote business. Kiosks must be designed so as to gain attention from a distance and must be kept clutter free. Kiosks must be lit up well, with signage and concealed wiring and appliances. Use attractive colours and language. The kiosk must look inviting and approachable.
- Kiosks must be designed according to the purpose. Businesses vary in their products. While a jewellery shop requires a kiosk with displays and food kiosk requires a kiosk with more appliances and countertop space for service. A kiosk designed for a jewellery shop will in no way be applicable as a food kiosk. Care must be taken to design the kiosk very precisely to meet specific business goals. Kiosks are limited in space and must be designed so as to utilize and function in the given space ideally.
Marketing plan for kiosks
Kiosks are restricted in size and offer a limited amount of products and services. It would be in the best interest of companies and service providers to place well informed and interactive employees at the kiosk to interact cheerfully and effectively with clients. They must be well prepared to offer effective solutions and information to customers such that the customer is sure to follow up on the product or services. Discount coupons may be given out at kiosks so as to promote business.
The kiosk must be highly reliable and never out of service. Poor service will leave customers dissatisfied and can negatively affect business. The kiosk design and elements must be built to withstand major weather conditions if outdoors.
Make sure that the kiosk is easy for customers to access and promote kiosk usage. Ensure customer satisfaction with ready information and services.
Here are a few reasons why kiosks fail to achieve targets:
- Poor design: Customers will hardly visit a poorly designed kiosk. The kiosk must be well lit with signage and attractive design.
- Poor execution: Having a grumpy or poorly informed staff attending to customers at the kiosk will affect the business badly.
- Ill-chosen location: Determine your potential clients and choose a location that they are bound to frequent. It would be best to analyze suitable location for setting up of a successful kiosk design.